Giuseppe entered the family business in 1991 after finishing his university studies and gaining professional experience in London (Philip Brothers), going on to act as the company’s Strategic Marketing Director from 2005 to 2011. In 2008 he also assumed the role of Vice President of the Board of Directors of Luigi Lavazza S.p.A., a position he holds to this day. Giuseppe Lavazza is also on the Board of Directors of the non-profit Giuseppe e Pericle Lavazza Foundation; of Finlav S.p.A., a holding company belonging to the Lavazza family; and a member of the Steering Committee of International Coffee Partners, an organisation that promotes programmes dedicated to supporting coffee producers. Moreover, he is Co-Chairman of the Coffee & Climate project, which works to help mitigate harm to coffee-growing areas hit by the effects of climate change. In 2019 he was made a knight of the Order of Merit for Labour by Italian President Sergio Mattarella.